01The challenge
Four tools and a spreadsheet, reconciled by hand every month
The agency ran on disconnected third-party tools. Time tracking lived in one, invoicing in another, and deals were tracked by hand. A master spreadsheet tied them together at the end of each month.
Every billing cycle followed the same manual routine:
- 01
Export time from the tracker.
- 02
Reconcile it against the terms of each deal.
- 03
Generate the invoices.
- 04
Send payment links.
- 05
Chase the payments that did not arrive.
Budget tracking happened after the fact. Knowing whether a project was on budget meant doing the maths once the month had closed. With several client projects running in parallel, the monthly close had grown into a part-time job.


